CNC Industry Website
Client
SCD | Belgrade, Serbia
The primary focus during website development was to create a visually compelling presentation of the company’s manufactured products. Significant work was dedicated to preparing and enhancing imagery to effectively showcase the company’s services and capabilities.
Design Highlights
The visual design phase emphasized a clean, professional, and industry-driven aesthetic—mirroring the precision and technological sophistication of the CNC sector. Key points:
Imagery and Hero Visuals
Featured professionally prepared product photography, including retouched and enhanced images, composite compositions, and striking key visuals.
Consistent Color and Typography Scheme
Employed a modern palette (e.g., steel gray, bold highlights) and clean typography to enhance readability and evoke a sense of precision—aligned with the brand’s identity rooted in craftsmanship and innovation.
Visual Hierarchy and Navigation
Featured clear, minimalist navigation paired with prominent service categories like “CNC engraving,” “machine parts,” and “digital printing” to help users find relevant content quickly.
Composite images and key visuals were created to serve as focal points for both the website and promotional materials, ensuring the products are presented in the most compelling and brand-consistent way possible.
Existing product images, originally taken by workers themselves using non-professional equipment, were carefully retouched and enhanced to meet commercial advertising quality standards.
Mobile photography sessions were carried out to capture products in a way that highlights their features and appeals to potential customers.
Technical Highlights
Developed a custom WordPress plugin that integrates the company’s Instagram feed into the website, fully styled to match the desired design and branding.
